ipk

Services

Strategy

You need to know the landscape before charting your course; strategy and planning are essential. IPK has developed effective techniques to help you determine core objectives, strategic direction, key features and requirements. In the 4-8 week Discovery phase, we interview, analyze, review and test. We then create wireframes and mockups that suggest options and directions.

  • One-on-one interviews with key stakeholders
  • Site traffic analysis
  • Click-tracking -- page-by-page heat maps of what users click on
  • Usability testing
  • Competitive / industry research
  • Online surveys
  • Workflow analysis -- where might efficiencies be gained
  • Strategic recommendations
  • Wireframe models of conceptual approaches